Our Approach

We Believe That

  • Birth is a normal life event, and a life-changing event.
  • Birth is natural, healthy and beautiful.
  • The experience of birth profoundly affects a woman and her family. It will be a part of her memory forever.
  • A woman’s confidence and ability to give birth is either enhanced or diminished by the care provider and place of birth.
  • Women have the right to give birth free from routine interventions, although we understand that at times medical support is needed for a good outcome .
  • Women have the right to make informed decisions about their health and the health of their unborn children.
  • Low risk birth can safely take place with trained professionals in birthing units and at home.

It is a given that our first priority is the health and safety of the mother and baby and we always strive to provide a high standard of evidence-based, individualised care. This includes the following:

  • We provide an explanation of the pros and cons of all antenatal investigations, thereby helping parents to make informed choices.
  • We encourage companionship and support in labour in the form of a partner, family member or doula. Research shows that mothers who have ongoing emotional support in labour, have shorter labours, need less pain medication, have a better overall birth experience, are less likely to get post natal depression and will breastfeed for longer.
  • We encourage mobility and upright birth positions in labour, as this enhances the available space in the mother’s pelvis, to allow the descent of the baby’s head down the birth canal.
  • We facilitate immediate and extended skin to skin contact if there is no medical contra-indications. This has many physical and emotional benefits for mother and baby. For more information, please click here to read more: BENEFITS OF AN UNDISTURBED FIRST HOUR AFTER BIRTH.
  • It is our routine practice to delay cord clamping. Outside of any medical emergency it is recommended to leave the umbilical cord to pulsate for at least 3 to 5 minutes or until the cord has stopped pulsating. This will help prevent neonatal anaemia.
  • We facilitate early initiation breastfeeding, as we recognise the importance of allowing the newborn to nurse within the first hour of life. This will greatly enhance the success of long-term breastfeeding and encourage the contracting of the mother’s uterus after birth.
  • We help to maintain the the mother/baby and father/partner unit. We strongly encourage zero separation of mother and baby in the first few hours after birth, as this encourages bonding in the short and long-term. We therefore will not unnecessarily remove the baby from the presence of the mom to do routine measurements and observations.

Mission Statement

With our knowledge, experience, commitment and enthusiasm, we strive to empower women to have positive birth experiences. We will practice our profession legally and safely, embracing a multidisciplinary approach. Our goal is to enrich lives, facilitate change, instill confidence and bring great joy.